The authentic tastes of Ticino.

The campaign celebrates the taste and richness of the Ticino region, involving all the key players in the supply chain: from producers to restaurateurs, from crops to livestock. The spots portray today’s Ticino through authentic and surprising flavors. Each dish becomes a sensory journey: flavors evoke emotions and connect those who enjoy them to the place and the people who created them. The campaign invites you to experience Ticino through its flavors, highlighting products, people, and the territory with a fresh, emotional, and approachable approach.

In collaboration with:
Associazione Mastri Macellai Salumieri del Canton Ticino e Mesolcina
Disti | Associazione dei distributori ticinesi
FOFT | TIOR
GastroTicino – Ticino a tavola
Mendrisiotto Turismo
STEA | Società Ticinese di Enomia Alpestra
Ticinowine
Unione contadini ticinesi

On the dedicated blog, the public can discover the full interviews with the actors of the spots, exploring the stories and passions behind each product.

DISCOVER

We are the producers near you!

A whirlwind of tastes and emotions: in the large Ticino a te family we unite producers and consumers in a vast and rich network. United by a single philosophy, farmers and artisans, beekeepers, millers and winegrowers work side by side to bring local excellence to your plates. A short and fair trade food chain, of which the last special link is you!

The protagonists near you:
Tessa Tognetti – @colombera_bio
Bruno Buletti – @buletti_confiserie
Simone Cometti – Apicoltura Cometti
Giuseppe Crosta – @catibio.ch
Simone Galli – @erbe_ticino
Ester Monaco – @aziendaagricola.pianasc
Luca Locatelli – @chiericativini
Gioele Antoninetti – @bertsberries
Alessandro Fontana – @mulinomaroggia

The fruits of Ticino closest to you.

Ticino and its regional products, fresh and genuine! In a commercial that breaks out of the conventional mould, we want to take you on an exciting journey through the network of the region, celebrating local products and proximity trade.

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