{"id":4020,"date":"2026-05-26T07:16:23","date_gmt":"2026-05-26T07:16:23","guid":{"rendered":"https:\/\/ticinoate.ch\/?p=4020"},"modified":"2026-05-26T07:37:38","modified_gmt":"2026-05-26T07:37:38","slug":"la-fiducia-della-clientela","status":"publish","type":"post","link":"https:\/\/ticinoate.ch\/fr\/2026\/05\/26\/la-fiducia-della-clientela\/","title":{"rendered":"La fiducia della clientela"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-left style_01 dfd-heading-6abef3bf17ac8 dfd-disable-resposive-headings\" id=\"dfd-heading-6abef3bf17ac8\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h2 class=\"widget-title dfd-title \" style=\"\">La Macelleria Haug di Riva San Vitale \u00e8 una realt\u00e0 storica che dal 1981 porta avanti una tradizione fatta di passione artigianale, prodotti genuini e legame con il territorio. In questo ambiente, cresciuta tra banco vendita e quotidianit\u00e0 di bottega, Rosi Edera \u00e8 diventata uno dei volti di riferimento della macelleria: ogni giorno accoglie clienti abituali e turisti con il sorriso, consigliando prodotti nostrani e creando rapporti che nel tempo diventano veri legami di fiducia. Tra confezionamento, vendita e contatto diretto con le persone, racconta una quotidianit\u00e0 fatta di passione, autenticit\u00e0 e legami che crescono nel tempo.<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6abef3bf17ac8 .dfd-heading-module .widget-title {margin-top:10px;margin-bottom:30px;}.dfd-heading-6abef3bf17ac8.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}@media (max-width: 1279px) and (min-width: 1024px){.dfd-heading-6abef3bf17ac8 .dfd-title{font-size: 28px !important;line-height: 38px !important;}}@media (max-width: 1023px) and (min-width: 800px){.dfd-heading-6abef3bf17ac8 .dfd-title{font-size: 26px !important;line-height: 34px !important;}}@media (max-width: 799px){.dfd-heading-6abef3bf17ac8 .dfd-title{font-size: 24px !important;line-height: 32px !important;}}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_single_image image=\u00a0\u00bb3993&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Ci racconti di cosa ti occupi principalmente in macelleria e come si divide la tua giornata?<\/h3>\n<p>Mi occupo principalmente della vendita e del contatto con la clientela, ma aiuto anche nel confezionamento dei prodotti. Le mie giornate passano tra il bancone, la preparazione e il rapporto quotidiano con le persone che entrano in negozio.<\/p>\n<hr \/>\n<h3>Cosa ti ha portato a scegliere questo lavoro e qual \u00e8 la cosa che ti appassiona di pi\u00f9 della tua quotidianit\u00e0?<\/h3>\n<p>La cosa che mi appassiona di pi\u00f9 \u00e8 proprio il contatto con i clienti. Dopo tanti anni in macelleria, questo rapporto continua a consolidarsi ogni giorno e diventa sempre pi\u00f9 forte. \u00c8 bello vedere i clienti tornare soddisfatti e contenti.<\/p>\n<hr \/>\n<h3>Quali sono i ricordi pi\u00f9 belli o gli incontri pi\u00f9 significativi che hai vissuto?<\/h3>\n<p>I ricordi pi\u00f9 belli sono legati ai clienti abituali che tornano giorno dopo giorno. Mi piace vedere le persone entrare ogni per i nostri prodotti: dopo tanti anni diventi parte della loro quotidianit\u00e0 e si crea un rapporto davvero speciale.<\/p>\n<hr \/>\n<h3>Quando dai una mano in produzione, qual \u00e8 il prodotto che ti piace di pi\u00f9 maneggiare o preparare per la vendita?<\/h3>\n<p>Mi piace molto lavorare con la luganiga. Quando viene preparata, io mi occupo spesso del confezionamento sottovuoto e poi posso proporre il prodotto finito ai clienti, spiegando anche come \u00e8 stato fatto. \u00c8 uno dei prodotti che mi piace di pi\u00f9 maneggiare perch\u00e9 rappresenta bene il nostro lavoro.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbfondopieno\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1756984600527{margin-right: -20px !important;margin-left: -20px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #88BAD8 !important;}\u00a0\u00bb][vc_column col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1756984543338{padding-right: 40px !important;padding-left: 40px !important;}\u00a0\u00bb][vc_row_inner][vc_column_inner css=\u00a0\u00bb.vc_custom_1756984199969{border-left-width: 3px !important;padding-left: 20px !important;border-left-style: solid !important;border-color: #FFFFFF !important;}\u00a0\u00bb col_inner_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)\u00a0\u00bb col_inner_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)\u00a0\u00bb]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-left style_01 dfd-heading-6abef3bf17c9a dfd-disable-resposive-headings\" id=\"dfd-heading-6abef3bf17c9a\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"font-family: EuclidCircularARegular; color: #ffffff !important; \">\u00ab\u00a0La cosa che mi appassiona di pi\u00f9 \u00e8 il rapporto con i clienti: giorno dopo giorno si crea una fiducia vera, e sapere che tornano soddisfatti \u00e8 la soddisfazione pi\u00f9 grande.\u00a0\u00bb<\/h1><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6abef3bf17c9a.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}@media (max-width: 1279px) and (min-width: 1024px){.dfd-heading-6abef3bf17c9a .dfd-title{font-size: 40px !important;line-height: 48px !important;}}@media (max-width: 1023px) and (min-width: 800px){.dfd-heading-6abef3bf17c9a .dfd-title{font-size: 35px !important;line-height: 43px !important;}}@media (max-width: 799px){.dfd-heading-6abef3bf17c9a .dfd-title{font-size: 30px !important;line-height: 37px !important;}}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Cosa provi nel vedere i prodotti che hai aiutato a confezionare finire nelle mani del cliente e poi sulle loro tavole?<\/h3>\n<p>\u00c8 una grande soddisfazione vedere i clienti contenti dei nostri prodotti. Sapere che portano a casa qualcosa di genuino, nostrano e di qualit\u00e0 rende il lavoro ancora pi\u00f9 bello.<\/p>\n<hr \/>\n<h3>Come descriveresti il rapporto che hai costruito con i clienti abituali che ormai ti considerano un punto di riferimento per la loro spesa?<\/h3>\n<p>Ho un rapporto molto buono con i clienti abituali. Mi vedono sempre pronta a consigliare, a proporre prodotti e ad accoglierli con il sorriso. \u00c8 un rapporto costruito negli anni, basato sulla fiducia.<\/p>\n<hr \/>\n<h3>Cosa noti negli occhi dei turisti o dei clienti occasionali quando scoprono per la prima volta la variet\u00e0 dei vostri prodotti esposti?<\/h3>\n<p>I turisti rimangono spesso sorpresi dalla quantit\u00e0 di prodotti nostrani che trovano nel nostro negozio. Vorrebbero comprare tutto e tante volte escono con pi\u00f9 cose del previsto, proprio perch\u00e9 incuriositi dalla variet\u00e0 e dalla qualit\u00e0 dei prodotti.<\/p>\n<hr \/>\n<h3>Qual \u00e8 la domanda o la curiosit\u00e0 pi\u00f9 frequente che ti pongono le persone mentre le servi?<\/h3>\n<p>La domanda pi\u00f9 frequente riguarda la provenienza della carne e dei prodotti. Le persone vogliono sapere da dove arriva la materia prima e come vengono realizzati i prodotti che trovano al banco.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=\u00a0\u00bb4031&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"100\" data-normal_resolution=\"1024\" data-normal_size=\"100\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n<h3>Ti capita di dare consigli pratici su come conservare o servire al meglio i prodotti che vedono nel bancone?<\/h3>\n<p>S\u00ec, capita molto spesso. I clienti chiedono consigli su come conservare i prodotti, come cucinarli o servirli. Dopo tanti anni di esperienza riesco a rispondere alla maggior parte delle domande e, quando non so qualcosa, mi confronto con i colleghi in produzione.<\/p>\n<hr \/>\n<h3>Se dovessi consigliare un solo prodotto \u201cimperdibile\u201d della vostra macelleria, cosa sceglieresti?<\/h3>\n<p>Consiglierei sicuramente le nostre costine marinate. Vengono preparate e curate direttamente dai macellai e hanno un gusto davvero speciale.<\/p>\n<hr \/>\n<h3>Qual \u00e8 l\u2019aspetto pi\u00f9 gratificante del tuo ruolo di commessa, a met\u00e0 strada tra chi produce e chi acquista?<\/h3>\n<p>L\u2019aspetto pi\u00f9 gratificante \u00e8 sapere che credo davvero in quello che vendo. Sono prodotti genuini, nostrani e di nostra produzione. \u00c8 bello poter trasmettere questa fiducia ai clienti e vedere che apprezzano ci\u00f2 che proponiamo.<\/p>\n<hr \/>\n<h3>Hai un aneddoto simpatico o un momento curioso vissuto con un cliente tra una chiacchiera e l\u2019altra al bancone?<\/h3>\n<p>Di momenti divertenti ce ne sono tantissimi. I pi\u00f9 simpatici sono quando arrivano clienti anziani che entrano per comprare una cosa sola e poi escono con tutt\u2019altro, magari con qualche prodotto nostrano consigliato durante la chiacchierata al bancone.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"50\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 50px;\"><\/div><div id=\"dfd-button-6abef3bf17eb3\" class=\"dfd-button-module-wrap dfd-button-6abef3bf17eb3\"><div class=\"dfd-button-module  style_1 text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a href=\"https:\/\/ticinoate.ch\/concorso\/\" target=\"_blank\" class=\"dfd-button-link\"><span class=\"dfd-button-inner-cover\"><span class=\"dfd-button-text-main\">Partecipa al concorso<\/span><\/span><\/a><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {$(\"head\").append(\"<style>#dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover, #dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover {padding-left: 30px;}#dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover, #dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover {padding-right: 30px;}#dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main, .dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover, #dfd-button-6abef3bf17eb3.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover {font-size: 16px; 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Per questo, dobbiamo ringraziare chi con tanta dedizione e passione ci permette di assaporare e preservare le tradizioni, i sapori e le identit\u00e0 del territorio ticinese. 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100px;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Intervista a Rosi Edera<\/p>\n","protected":false},"author":1,"featured_media":3993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-4020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fiducia della clientela &#187; ticinoate.ch<\/title>\n<meta name=\"description\" content=\"Intervista. 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